Word Cloud of Internet Marketing

What is...

Geofencing

Geofencing is simply, putting a virtual fence around any area, neighborhood, industrial/medical park, or building. Your mobile ads are then served to anyone that enters that area. Certain limits can be put on who gets the ad by demographic info, dwell time, and interests. For more in depth info you can go to my page on Geofencing here.

Geoconquesting

Geoconquesting is putting a virtual fence around a competitors building so that you can show your mobile ads to their customers. Just like with  Geofencing certain limits can be put on who gets the ads by demographic info, dwell time, and interests.

SEO

SEO or Search Engine Optimization is manipulating the algorithms that control the SERPs or Search Engine Results Pages, or even a YouTube Video, shopping results page, Alexa Questions, or Social Media Group.

I have an excellent page with a video on SEO here. >>>What is SEO page with Video<<<

Sales Funnel

Several platforms exist to create Sales Funnels including ClickFunnels, Kartra, and many others. A Sales Funnel is a replacement for the website. It eliminates distracting page links, sticks to one product at a time, offers “One-Time Offers”, upsells, downsells, and can connect to integrations like Stripe, PayPal, Hubspot, Calendly, and Zapier. For selling many things like, Webinar Attendance, Books, Products, and Services.

A Sales Funnel is generally considered to convert visitors to buyers better than a website due to lack of distractions, and at the same time giving them a higher per ticket spend per customer.

WordPress

WordPress is an open source website development platform known as a CMS, Content Management System. It was originally developed for blogging but through the labour of many in the open source community, they developed “Plug-Ins” that expand the functionality of what can be done on WordPress. One of the most notable Plug-Ins is Woocommerce, a shopping cart setup for checking out customers so people can purchase in real time from your web store.

WordPress is generally offered as “One Click Installs” from many webhosting companies for free like my, 

The Georgia Web Warrior Internet Hosting

Google My Business

GMB or Google My Business is a mini website that Google gives businesses so that they can promote their offers, pictures, reviews, and videos. 

Google My Business Website

Conversion Rate Optimization CRO

Conversion Rate Optimization is the art of tweaking a website, sales page, or ad to increase the ratio of visitors to paying customers.

BEFORE you do ANY advertising you really should have your page examined that you are sending traffic through. If not, you are leaving money on the table.

Here’s more info on CRO.

A/B Testing

A/B Testing is one of the tools used in Conversion Rate Optimization. It is when you send 1/2 the traffic to a website to an unchanged control group and send the other 1/2 to a page that has ONE change to it such as color, side a form is on, or any ONE item on a page that you want to change.

Remarketing

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Google Analytics 4

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Keywords

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PPC Advertising

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CPM Advertising

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Social Media Marketing

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