Internet Marketing FAQ
Q: What Is Digital Marketing?
A: Digital Marketing or Internet Marketing is simple marketing your business online. It encompasses ALL the words in the word cloud on the right such as PPC, SEO, Your Google My Business Page, Link Building, Guest Posting, and SEO of your YouTube Channel.
Q: How does SEO work to improve my website's visibility?
Q: How much does SEO cost?
Q: How long does it take to move up in Google's Search Engine Results Pages or SERPs?
Q: While I'm waiting on SEO work to take effect is there anything else I can do to get my website seen?
Q: What's the difference between SEO and PPC?
What is Geofencing?
A: Geofencing is, at it’s simplest putting a virtual fence around a geographic area where your target market is. This can be a building, neighborhood, Office Building or Office Park. It then shows your ad to this audience. You can use it to build retail traffic to your brick and mortar store or to your website.
Q: What is Geoconquesting?
Geoconquesting is putting a geofence around your competitor’s store, building, or other area where you can show your ad to your competition’s customers.
Let’s say for example, that you own an apartment complex. You could geoconquest your competitor’s apartment complex to show your ads to someone in your competitor’s Apartment complex to attract new renters. This could be adjusted by dwell time so you don’t show it to the employees of that complex because new potential tenants won’t be spending for example, four or more hours at that one location.
This is very useful in retail, restaurants, apartment complexes or anywhere that Your potential customers go to your competition’s business.